Getting started with Bing Ads

Five Simple Steps in Getting Started With Bing Ads

I got my start with media buying using Bing Ads at first i didn’t understand how to use the platform, but their friendly support staff got me up to speed in to no time.

Bing is growing on a global scale, according to the latest Bing Network Marketshare report, it now has 12 billion monthly searches from all over the world, with the highest market share in the United States.

If you’re thinking of growing your web presence, it’s time to take advantage of this development through Bing Ads.

Bing Ads allow your website to show on its search page results when someone searches for related keywords.

Starting with a few basic steps, you can successfully create a powerful ad campaign that will improve your web traffic. Follow these five simple steps to get started with Bing Ads.

Step #1. Create a Bing Account

Head to Bing Website and create an account. If you already have one, you can just log in and click on the Campaigns Tab. Then click on Create a New Campaign to start an ad or import a campaign you’ve put up in Google AdWords.

Step #2:  Edit the Campaign Setting

On your dashboard, edit your campaign name. Decide on who sees your online ads using the Advanced Location Option.

This section allows you to customize your geo-targeting goals. If you’re on a tight budget, you can choose to show your ads only to people making searches within your target location. Unless you are ready to spend more, you can try other options and show your ads to a wider coverage of potential customers.

Step #3: Set Up Ad Groups and Target Keywords

After editing the campaign setting, go to the Ad Group and Target Keywords tab.

Fill in the important fields such as the website URL. Then choose an Ad Group Name and enter your target keywords.

The Ad Group represents the topics that you can focus your ads around while the keywords are the phrases that drive traffic to your business.

If you don’t have keywords yet, you can search for suggestions on the same page. Or click on the Tools tab and you will see the same option. Just type in a key phrase in the box at the right side and you’ll see a bunch of recommendations.

     Step #4: Edit your Ad Text

Editing your ad Text is the most crucial part of creating a Bing Ad. Remember, the first impression is the last. So you want to create a good impression through your Ad Text.

Click on Create Ad box and select the type of ads you want to make. You can create as many as 20 different Ad Texts in different formats, which Bing will display in an even rotation.

When making your ad text, talk about the unique features of your product. Get ideas by looking at how your competitors do their ads and learn certain phrases that work best in capturing attention.

      Step #5: Set up your Budget

After doing all the basics, you’re done with the initial steps. The last thing you want to do is to set up your budget. To do this, you need to click on the Budget Tab and enter your budget.

You can put up as low as five dollars and Bing will show you how many potential clicks you can get out of that budget. Next, schedule your campaign. You can run it for a day or a couple of weeks, depending on your marketing goals.

After that, your campaign will go through Bing’s approval, which can take a couple of days.

Remember you can create as many campaigns as you want and add more keywords later. You can always go back to your campaign page anytime.

The best thing about Bing is that it has a 24-hour support line that can help you optimise campaigns. Although it seems a secondary choice for many people, Bing is one of the most effective platforms you can add to your marketing arsenal.

I hope after reading this article, you now realise that there is a good chance your business can benefit from Bing. You will never know how well Bing can work for you if you never try.